You might want to read this:
http://www.citypages.com/2013-05-15/news/dark-cloud-embedded-with-minnesota-s-misfit-fans/
“I’ll buy your underpants, Lance!” yells a woman not 20 feet from Parker. “Take off your shirt, Lance! “Lance! Lance! Underpants!”
This is how the Dark Clouds help Minnesota United win matches.